Deadstock
This week we're covering short form content workflow, data analysis, deadstock fashion and much more. Thanks so much for reading along!
Some quick housekeeping. If you're here looking for last week's newsletter on athleticwear, you can grab that here.
Quick note, if you are waiting for the hoodies breakdown the full one is coming in the next newsletter - the wholesale blanks companies I reference are madeblanks.com and blanksbythirteen.com tho to get you rolling.
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π¬ CONTENT WORKFLOW π¬
I've had a lot of questions about my content workflow and how I organize videos, and turn video content to written content on my site.
This is a super relevant question. Brands and creators spend a lot of time creating video content, but they often don't put enough effort into repurposing it. Here's my brand content workflow using Notion.
Watch the video: https://www.instagram.com/p/CwfdeW_NDg-/β
First, I organize my video content. I start with an idea in a specific content category, which I then turn into bullet points and eventually a script to record.
Next, I use Notion AI to immediately go from script to full written article. Using the "improve writing" function, and then use the "make longer" extension to expand it to the desired length. This is particularly useful for creating educational and informative content, especially for email blasts.
One of the most underutilized tools for creators and brands is simply including video content in a regular email with added context. Notion's organizational power, combined with these new AI tools, makes for a killer workflow.
Learn more here.
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π WHAT'S IN A DROP π
Curious about the data of brand collabs, and the top selling products of hype stores? I break down in this thread how I use Particl for analysis to be able to look at the number of units of a potential collaboration, or evaluate colors and pricing:
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An example of the kind of data you can pull in Particl:
Learn more here.
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π DEADSTOCK π
If you're looking to start a clothing brand or collection, consider launching a deadstock line. A deadstock collection upcycles clothing, which means you rework vintage clothing in bulk for a more unique and sustainable approach. This method is becoming increasingly popular as more and more people become aware of the impact of fast fashion on the environment.
The first step in launching a deadstock clothing collection is to find the right supply. You can hunt through warehouses yourself, or fortunately, there are tons of sites where you can buy pre-sorted lots of 5-20 items in a category, such as Levi's jackets or graphic tees. Alternatively, you can purchase bales, which are essentially partial pallets of categorized and graded-by-quality clothing. These options are great for those who are just starting out and want to experiment with different styles and designs.
Once you have your supply, it's time to get creative. Deadstock clothing is unique in that it has a history and character that new clothing simply doesn't have. To make your collection stand out, you can add embellishments such as washes, embroidery, screen printing, or even make reworks that combine multiple garments into one, like these ones from Frankie.
Another of my favorites, Defective Garments:
βhttps://www.instagram.com/defective_garments/β
And Beyond Remadeβ
And this is a fun strategy to try for an individual item as well, like these from Understated Leatherβ
π FACTORIES TO GET STARTED IN DEADSTOCK π
Deadstock at it's core is going to be a game of warehouse hunting and relationships to unearth unique finds... But if you want to get started at places that have already done some of the curation for you, here's some options in the US and UK/EU.
F as in Frank Vintage:
βhttps://www.fasinfrankvintage.com/collections/wholesaleβ
Rework catalog:
βhttps://cdn.shopify.com/s/files/1/0750/7145/files/snap__faif_2015.pdf?6638939378692645740β
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βhttps://vintagepacks.com/β
βhttps://thriftvintagefashion.com/pages/bales
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βhttps://lavintage.com/β
EU/UK:
βhttps://bulkvintagewholesale.com/β
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π΄KITCHEN SINKπ΄
Standout packaging:
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Ad formats to test going into holiday:
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An unbelievable amount of waist chains are going to be sold on TikTok
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Creative influencer marketing (getting into this deep in a future newsletter)
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I can't wait to see what you create!
β Oren β
JEWELRY CREATION COURSE IS HEREβ
ACTIVEWEAR CREATION COURSE IS HEREβ
THE TREND REPORT ON TENNIS IS HEREβ
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BRAND PARTNERSHIPS & SPONSORSHIPS
Contact: oren@delucamediagroup.com
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P.S.
Check out 2 newsletters from my best friends James & Colin
NanoFlips - Learn the art of buying, growing and selling websites: https://www.nanoflips.com/β
Landforce list - A golf and life newsletter by Colin Landforce: https://landforce.coβ
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Oren John | Product People
THE INTERNET'S CREATIVE DIRECTOR
www,productworld.xyz
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